April 24, 2012
“R-Word “PSA Honored
A public service announcement (PSA) was honored promoting the end of the word “retard.” It was created to enhance the “Spread the Word to End the Word” Campaign. This announcement features “Glee” actors Jane Lynch and Lauren Potter.
“The r-word is the same as every minority slur. Treat it that way and don’t use it,” says Lynch in the PSA.
This PSA was honored by YouTube and won the “Fearless Video” Award. It was chosen from among 1,000+ participants. Potter has a mental challenge and in addition to “Glee”, she often advocates for the mentally challenged community.
The Case Foundation, one of the award sponsors, stated that taking risks and testing filmmaking can produce huge victories. In the video, the “r-word” was likened to other demeaning terms for African-Americans and people who practice same-sex partnerships. This PSA also earned a monetary benefit of $2,500.